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Jacksonville Jaguars’ value increases by 22% since 2024, according to Forbes rankings

Panthers Jaguars Football Jacksonville Jaguars wide receiver Travis Hunter (12) gives autographs to fans after an NFL football game against the Carolina Panthers, Sunday, Sept. 7, 2025, in Jacksonville, Fla. (AP Photo/John Raoux) (John Raoux/AP)

JACKSONVILLE, Fla. — Forbes ranked the Jacksonville Jaguars the 28th most valuable NFL team on its NFL’s Most Valuable Teams List 2025.

It’s a drop in the rankings (the Jags were ranked 26th last year), but still an increase in dollar value.

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This year, Forbes reports that the Jags are valued at $5.6 billion. That’s a 22% increase from 2024’s figure of $4.6 billion.

The team’s operating income (earnings before interest, taxes, depreciation, and amortization) is $106 million.

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According to Forbes, the Dallas Cowboys are the most valuable NFL team, worth an estimated $13 billion. In 2024, Forbes reported the Cowboys became the first franchise to reach a $10 billion value.

At the bottom of the list is the Cincinnati Bengals at $5.25 billion.

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