USA Today announced that Budweiser is the winner of the 37th annual USA Today Ad Meter Competition on Monday, February 10 following Super Bowl LIX.
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The competition serves as a leading industry tool for helping to gauge public sentiment and opinions regarding ads aired during the Big Game.
Panelists had been rating commercials as early as February 5 up until early Monday morning, resulting in over 173,000 registrations. Scores were averaged based on a low rating of one and the highest being five.
Here are the top five ads according to USA Today panelists:
Budweiser - Score: 3.56
Lay’s - Score: 3.55
Michelob Ultra - Score: 3.52
Stella Artois - Score: 3.51
NFL - Score: 3.49
Other ads in the top 10 include Bud Light, Uber Eats, Hellmann’s, and Pfizer.
“Cheers to Budweiser as the 2025 USA TODAY Ad Meter champion. With each passing year, USA TODAY Ad Meter engages a captivated audience of pop culture and sports fans alike,” said USA TODAY Senior Vice President, Monica Richardson.
Richardson also stated that due to the success of the Ad Meter, USA Today will be launching a similar meter for Academy Award-nominated films.
Click HERE to view the entire list.
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